1/14/2024 0 Comments Keynote address meaningPatricia Fripp, CSP, CPAE – Executive Speech Coach and Hall of Fame Keynote Speaker These distinctions are also important if you wish to deliver multiple offerings within a meeting or convention. Understanding what makes a keynote speech different from a seminar or breakout session is critical to tailoring your content and delivery to the needs and expectations of your audience. Otherwise, you could potentially leave your audience frustrated.” In a handout, seminar, breakout session, or workshop that follows you must go deeper with your content and deliver it at a lower level of abstraction. Your keynote needs to inspire, inform, entertain, and give hope of some change. However, I recommend that you provide specific explanations, examples, applications for your audience, and a call to action. In a keynote, you deliver information at a higher level of abstraction, with fewer nitty-gritty specifics. One more Past NSA President…me… Patricia Fripp says, “When you deliver a keynote speech, you must be committed to a higher caliber of performance.” Make sure you have great stories, edit out all redundancies, and ‘blah, blah, blah.’ NSA Past President and Keynote Speaker – Don Thoren He said, “The seminar comes from the discipline of teaching and the keynote comes from the discipline of show business.”Īnother Past NSA President Don Thoren said, “ As a keynote speaker, you are the star in training or a seminar, you have to make the audience the star.” The first President of the National Speakers Association Bill Gove.
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